Retailers and car brands top Australian reputation index
This year’s reputation index from research consulting firm AMR has found that retailers and car brands have some of the best corporate reputations in the country. The top spot was claimed by JB Hi-Fi, which was the leading firm among the 60 who took part in the Australian portion of the global survey. The Good…
This year’s reputation index from research consulting firm AMR has found that retailers and car brands have some of the best corporate reputations in the country.
The top spot was claimed by JB Hi-Fi, which was the leading firm among the 60 who took part in the Australian portion of the global survey. The Good Guys also ranked highly in the survey, achieving sixth spot.
Car manufacturers also achieved highly in the study, with Mazda Australia and Toyota receiving third and fourth places respectively. Rounding out the top five were Australia Post in second place and Nestle in fifth.
AMR’s Managing Director Oliver Freedman suggested the reason for the strong showing from JB Hi-Fi was down to its innovative approach to corporate communications.
“These results show that if you get your model and product offering right, and you are seen as transparent, the reputation follows,” said Mr Freedman.
“We know that a strong reputation is crucial for consumer advocacy, which puts JB Hi-Fi in a strong position to compete with many online alternatives in the future.”
While the survey recorded strong showings for some car brands, others took a significant tumble. Mr Freedman pointed to the drop in support for two manufacturers – Ford and Holden – both of which lost ground in the survey. The two companies lost 25 and 29 places respectively in the study.
“The fact that Holden also ranked poorly in the individual measurements of Governance, Leadership and Performance is further evidence that its overall reputation suffered seriously as a result of its decision to pull out of local manufacturing,” Mr Freedman concluded.
These findings echoed similar results from Roy Morgan, which found Toyota is the country’s most popular car brand, while Ford and Holden lost ground. The Roy Morgan study went on to point out the significant differences in public perception between the three brands were surprising, given all three announced the closure of their Australian manufacturing.
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